Request for Proposals: Your Journey Starts Here campaign

RFP

ABOUT CREDC

The Columbia River Economic Development Council (CREDC) is the leading economic development organization for Clark County, working to advance the economic vitality of the region through business growth and innovation. CREDC’s mission is to develop a strong, innovative business environment across Clark County in collaboration with over 150 private and public sector partners.

The CREDC team is a dynamic group of collaborative economic development practitioners working together to accomplish a common vision:

Our vision is for Clark County to be recognized as one of the most inclusive, healthy and amenity-rich communities in the country. As a result, and with a continued focus on growing a diverse base of community -minded employers, talent (both inside and outside the region) sees greater opportunity here than anywhere else in the country.

PROJECT DESCRIPTION

In alignment with the Clark County Comprehensive Economic Development Plan, CREDC leads placemaking strategies that support and promote unique amenities that define the brand and character of the region. To that end, the Your Journey Starts Here (YJSH) campaign will market Clark County as a desirable place for young college educated (YCE) people to live, work and play – all while telling the broader story of place. The campaign began over a year ago with the unveil of the YJSH logo and promotional materials. Followed by the release of the YJSH video campaign series last Fall. We are now looking to take the next step, with a larger marketing campaign focused on enhancing our online presence.

The YJSH campaign will be composed of a website and social media plan, amongst other elements, that highlight interactive content centered around why Clark County is a compelling opportunity for talent and businesses alike.

SERVICES REQUIRED

CREDC is seeking a creative agency with experience in a variety of digital storytelling offerings, including but not limited to website design, imagery, social media and graphic design.

SCOPE OF WORK

Deliverable 1 – Design and develop a website that is an active resource on quality of life information regarding living here, working here as well as the overall culture and experience you can receive from remaining or relocating to Clark County. This should include unique and interactive elements integrated into the website and social media amplification plan. Website content and site map provided by CREDC. CREDC will continue to host site after project completion.

Deliverable 2 - Create a social media plan to drive new engagement and raise awareness of the content and newly created website; and establishes tactics for long term engagement.

Deliverable 3 – Professional-quality shoot delivering high-resolution imagery to be used across print and online storytelling. Specific photo requests will be provided by CREDC, that will include a shot list of a wide range of communities, events, individuals and businesses that showcase the offerings in the region. A diverse inventory of a minimum of 50 photos will be expected.

Deliverable 4 – Additional highly interactive element ideas that could be incorporated in the YJSH website and throughout the social media plan that CREDC should consider implementing into the YJSH campaign. Include specific cost breakdown for development and execution.

DOCUMENTS TO REFERENCE

Clark County Comprehensive Development Plan objective 2.3, 3.1 & 3.3

PROJECT BUDGET

Submitted proposals must include a budget, including a breakdown per task and each team member’s billable rates not to exceed $20,000.

PRIMARY CONTACT

Samantha Codi Walker, Marketing & Events Manager Columbia River Economic Development Council

805 Broadway Street, Suite 412

Vancouver, WA 98660

360.694.5006

scodi@credc.org

RFP QUESTIONS

All clarifying questions and inquiries must be submitted in writing via email to Samantha Codi Walker (scodi@credc.org)

PROPOSAL REQUIREMENTS

• Cover letter

• Qualifications

• Previous work examples

• Approach and timeline to meet deliverables

• Budget

• References

• Pitch presentation (when asked)

• Deadline and delivery: One electronic copy must be submitted to Samantha Codi Walker at scodi@credc.org no later than April 12th.